Our Story

Meet Samar Ajram

Meet Samar Ajram the visionary founder of EYECONIC by Samar Ajram Launched in 2018.

Samar Ajram, the creative force behind EYECONIC, is a jewelry designer with a passion for blending art, fashion and personal expression. With a background in fashion styling and a lifelong love for creativity, Samar's journey into the world of jewelry started as a form of self-expression, a way to infuse joy and individuality into everyday life.

In 2018, Samar launched EYECONIC with a vision to create high quality jewelry that was not only stylish and distinctive but also affordable, allowing individuals to celebrate their uniqueness without compromise. The brand reflects her belief that jewelry should be a joyful, expressive experience-one that empowers people to feel confident and playful with their style.

Samar's design philosophy centers around creating eye—catching pieces that blend artistic craftsmanship with vibrant, fun aesthetics. She draws inspiration from everything around her—Mediterranean and Latin roots, worldwide travels, and even everyday moments—to create collections that are infused with personality.

Today, EYECONIC by Samar Ajram is a reflection of Samar's personality: creative, fun and unique! She continues to make jewelry that people can't keep their eyes off—pieces that turn heads and spark joy, while remaining accessible to all.

“Every piece of jewelry tells a story crafted in a personal style to empower women with confidence. It's not just about gold or silver; it's about expression. Playful, colorful, and full of life, each piece is made to elevate your everyday style and become part of who you are.”

Our Mission & Vision

Mission: Our mission at EYECONIC is to craft distinctive, high-quality jewelry that combines artistry with joyful aesthetics, making luxury accessible and fun. By focusing on exceptional craftsmanship, we are committed to delivering affordable, eye-catching pieces that empower individuals to express their unique style with confidence.

Vision: We want to become a globally recognized lifestyle brand that inspires self-expression through vibrant and artistic designs. EYECONIC is a world where everyone can access beautiful, high-quality jewelry that blends joy, creativity and individuality—empowering people to feel confident and unique, no matter their budget.

Aim: We aim to make a lasting impact on the fashion world by offering affordable luxury that turns everyday moments into something iconic.